After directing four very male-centric Transformer movies it seems as though Michael Bay will leave the Transformers movie franchise with an installment aimed at young female audience members with the new, second trailer for the fifth Transformers movie featuring new main cast member Isabela Moner proclaiming throughout that she "fights like a girl". While this could be just an attempt by studio Paramount Pictures to widen the demographic audience of the franchise, the new trailer gives the overwhelming impression that the new movie may be following in the path of last year's controversial Ghostbusters: Answer The Call, by using faux feminism and female empowerment to boost box office returns.
The aforementioned reboots release showed that audiences, both general and fan based saw through the movies marketing visage. Should the marketing for Transformers: The Last Knight continue in this vein the same outcome could negatively affect the movies box office takings, possibly making The Last knight the least profitable movie of the franchise. Hopefully, the studio will veer away from emulating Sony's attempt to use a favored intellectual property from the '80's as a social commentary platform and instead, give audiences and fans what they want; said franchise realized on the big screen with due care and attention, much as Fox did recently with Deadpool.